top of page
Our Approach
Market Research & Strategy Development
-
Conducted a comprehensive UK market analysis, focusing on consumer behaviour, competitive positioning, and compliance requirements.
-
Connected the client with local industry professionals, distributors, and legal advisors.
-
Developed a step-by-step market entry plan covering product positioning, sales channels, and brand-building strategies.
Distributor & Partner Engagement
-
Identified and engaged top-tier distributors, wholesalers, and retailers in the electronic cigarette sector.
-
Supported partnership structuring, pricing strategies, and contract negotiations.
-
Provided legal guidance to ensure compliance with product regulations and advertising restrictions in the UK.
Market Launch & Execution
-
Integrated marketing agencies, sales teams, and logistics partners for efficient go-to-market execution.
-
Assisted in business setup, recruitment, and financial planning to establish a local UK presence.
-
Offered ongoing market tracking and adaptive sales strategies to enhance performance.
UK Market Expansion
Electronic Cigarette Devices
Client Overview
A leading Chinese manufacturer of electronic cigarette devices sought to expand into the UK market. Previously focused on ODM operations, the company launched its own brand in 2024 to combat rising domestic competition. However, it faced key challenges in market knowledge, regulatory compliance, and distributor access.
Results & Impact
-
Secured direct distributor partnerships for UK market entry
-
Achieved full regulatory compliance for legal and promotional activities
-
Built a streamlined sales and distribution network
-
Launched a scalable growth strategy for long-term UK and European expansion
bottom of page